Strong branding is one of the most important attributes of a successful business. After all, there’s a reason why companies like Apple and Nike are able to sell their products for such a high price.

A crucial component of branding that many people overlook, though is color. The colors you use for your brand can tell a story without actually say anything. But, not every entrepreneur knows how to choose the right ones for them.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know about branding color palettes.

Establish Your Brand’s Personality

Before you can determine what colors are perfect for your company, you’ll need to define your brand’s personality. How you do so will largely depend on what type of product or service you offer.

For example, an athletic apparel company will likely want to give off a vibe of strength, diligence, inspiration, etc. A real estate firm will likely want to convey a sense of security and reliability.

Fortunately, we naturally associate colors with many of these feelings, so you often won’t experience difficulty in choosing the right ones after you’ve established your brand’s personality.

When you’ve completed this step, it’s time to…

Choose a Single Color That Represents You Best

In order to simplify this process, try your best to think of a single color that matches your brand’s core attributes. To help get started, consider the natural association the following colors have:

  • Black— Power, elegance, prestige
  • White— Purity, health, cleanliness
  • Purple— Sophistication, authority, mystery
  • Blue— Loyalty, trust, security
  • Red— Love, energy, strength
  • Green— Growth, freshness, health
  • Yellow— Cheer, friendliness, creativity

After you choose a base color, you’ll be ready to branch off and add a few more to your branding color palette. One of the best ways to pinpoint a color you want to use is to identify one that you see in a reference image. You can learn more about how to get color from image files here.

Build a Color Scheme

Luckily, building a color scheme from a defining color is relatively simple. You can get away with incorporating strong neutrals (such as a black and white) to help ‘ground’ the energy of your main color.

The company Spotify, for example, incorporates a lime green, black, and white. Despite its simplicity, Spotify’s branding is notably powerful.

Alternatively, you can use slight variations of your brand’s main color to help keep things fresh. A brand that’s based on the color red can incorporate red-orange and orange. Similarly, a brand with a leaf green as its base can use a yellow-green and yellow to help accent it.

Regardless of which method you choose, your brand’s colors should be aesthetically appealing. Ask friends, family, and colleagues about how they feel regarding your color choices. If you’re shifting from an old palette to a new one, it doesn’t hurt to ask your customers with a survey, as well.

Optimizing Branding Color Palettes Can Seem Difficult

But it doesn’t have to be.

With the above information about branding color pallettes in mind, you’ll be well on your way to strengthening your company’s brand like never before.

Want to learn more lifestyle tips that can help you out in the future? Be sure to check out the rest of our blog.