The holiday season is a time to be merry because sales are going through the roof! If that isn’t the case for you, re-evaluate your digital marketing strategy because your business deserves a chunk of the projected holiday retail sales of $843 billion

The good news is that there are plenty of novel strategies to help you connect with existing customers and bring in new ones for the holiday season. Here are some simple and effective ways to achieve your goals:

Get On Top Of Your Social Media Game

With more than 2.9 billion active monthly Facebook users, there is no better time to connect with your prospective and current customers through it and other social media platforms. Additionally, you can get the word out about your Christmas deals during the holidays on Facebook, Instagram, TikTok, and other social sites that are frequently visited by your target audience.  

For instance, 12 Days of Deals is a great way to give away gift cards, discounts, and product bundles to help people do their Christmas shopping. Also, check out how Sephora does its holiday sale and how they use Instagram Stories to get the word out about these deals. 

Try Instagram and Facebook ads to reach more people and attract new customers if you want even faster results. And don’t forget to run contests, scavenger hunts, and giveaways on social media to engage your audience creatively.

Pair these strategies up with the right hashtags (#christmascontest, #holidaycontest, #seasonsgreetings, #christmas, #holidayseason) to attract more followers and increase brand awareness of your online store and Christmas deals. Of course, once they land on your social media profile, they will spot the ongoing promotions too! 

Make Sure All Content You Put Out Is Holiday-Themed 

Enhance the impact of your digital collateral by ensuring that it’s well suited to the moods of your audiences. For example, your customers start looking for Christmas and New Year deals in October. Your web copy, blogs, videos, email blasts, menus, posters should also play into this holiday-friendly marketing drive. 

For instance, your Facebook ads should be bright and festive to look at and read. Remember to add all the relevant details of your offer. Finally, update your cover photos on social media platforms to promote Christmas deals. 

The copy should be compelling and visually appealing enough to captivate people’s attention and induce them to take action. At the same time, don’t forget to reflect your company’s personality and brand. For example, you can create interactive Christmas-specific content with festive colors: green, red, gold, and silver using any of these thousands of templates of Christmas-ready marketing collateral.

Furthermore, you can also promote your Christmas deals with video content. Don’t wait to produce a short Christmas video if you have the enthusiasm and resources! You can showcase your special product editions and holiday drops, invite influencers and bloggers to them. The possibilities are endless.

Leverage Email Marketing To Full Effect

The festive season is an excellent time to boost your sales with targeted email marketing campaigns to inform subscribers of upcoming sales, deals, promo codes, discounts, and helpful information such as changes in working hours or delivery regions during the holiday season

To keep your email recipients interested in the deals you offer, make thematic campaigns. For example, 12-days-till-Christmas or advent email campaigns are an excellent way to promote your sales.

Here are a few things that can help you make your campaigns functional and pleasing:

  • A compelling and intriguing subject line
  • Mobile-friendly emails
  • Direct links to the online store
  • More pictures, less text

You can easily make attractive posters and flyers with PosterMyWall. The platform is easy to use, and you can create an eye-catching brochure within a few clicks for your emails to promote your Christmas deals.

Offer Free Delivery

People are hankering for a good deal over the holiday season; why not give them a reason to buy from you with free shipping?

There is no denying that most buyers purchase Christmas presents at the last minute when they are already agitated by how much money they have spent and how little time they have left.

All they want is to get done with the gift shopping, get them delivered for free as soon as possible. And when you offer free delivery, you’ll have an easier time convincing them to buy from you at the last minute.

Also, make sure they track their packages and receive them in time for Christmas. Undoubtedly the result will pay off.

Ramp Up Your Website For Christmas

The holiday season is a brilliant way to demonstrate that you are enthusiastic and that all your products can be valuable Christmas presents.

Therefore, it is imperative to give your website an attractive Christmas look and convey that your brand is updated and aligned with the Christmas spirit, leading the visitors to see your products to buy Christmas gifts in time.

Nothing communicates a festive mood to your customers better than an attractive Christmassy flair in the web store design

Following are some ways to promote your Christmas deals more effectively via your website:

  • Change the home page’s color to a Christmas related color combination
  • Add festive components to your logo (evergreens, red hats, snowflakes, etc.)
  • Decorate your footer, header, and login page with Christmas elements 

This is effortless with PosterMyWall. They offer thousands of appealing themes and designs to choose from, including Christmas templates. These designs are an affordable and effective way to spread your promotional message to a broader audience and entice them to make a purchase. 

Reach Out To Influencers In Your Niche 

While your site is an effective place to display your products, make sure you also connect and partner with bloggers and influencers who put together gift guides. Once you have got your product descriptions looking spiffy and all set, start to send links to influencers as soon as possible.

Usually, bloggers are inundated with requests as Christmas approaches. So, the more you can personalize and fit your pitch to the influencer’s interest and demonstrate that your product is ideal and well suited for their followers and website, the better. 

Make your pitch unique, and discuss what makes your offerings different and unique. For inspiration, please take a look at how Quest Nutrition works with Instagrammers in their niche to create content that spreads plenty of holiday cheer. They share branded content using hashtags like #QuestPartner,  #QuestSquad, and  #QuestHoliday.

Create Holiday-Themed And Limited-Edition Packaging

The packaging of products says a lot about a brand – and for some customers, exceptional packaging can be a critical factor just as the product’s quality. In fact, 7 out of 10 consumers say that product packaging influences their purchase decisions.

It is pretty effective to have bloggers/influencers unbox your festively-packed products on their social media pages, giving many viewers a preview of your packaging in action. 

Gift-like packaging entices 61% of shoppers to make repeat purchases more often with your online store if you are a high-end brand, and 40% of them are more likely to make repeat purchases if you are a regular brand.

If you have adequate resources to offer your customers holiday-only packaging, do it. This will help you augment sales during the holiday season. Also, it impacts how the customers perceive your brand.

Wrapping Up

Christmas is ideal for boosting your sales in local and international markets. But, it is imperative to get creative with seasonal marketing, promotional offers, and advertising methods to stand out from others in your niche.

Doing this will increase brand awareness of your ecommerce site while giving your audience something memorable and fun to look forward to and remember.